Shooting for campaign begins in March 2004
Photographer Peter Lindbergh shoots the print campaign
Neil Kraft of Kraftworks serves as Creative Director for the television campaign
Just when I thought things couldn't get better, something like this happens. Being associated with Calvin Klein is a real thrill.
Kim Vernon, Senior Vice President of Global Communications & Advertising for Calvin Klein, Inc.:
Scarlett is a talented young force that exudes a sophistication and confidence that is not readily seen today and, she balances it all with a relaxed attitude and a sense of humor.
Laura Klauberg, senior vice president, marketing of Unilever Cosmetics International:
Calvin Klein has an incredible history of featuring up-and-coming talent in ads. We made the decision to sign Scarlett because she is so of the moment: hip, fresh with an urban sophistication. Scarlett is a rising star, and we are very excited to work with her.
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