Calvin Klein Campaign in fall 2004 to launch their new fragrance

Shooting for campaign begins in March 2004

Photographer Peter Lindbergh shoots the print campaign
Neil Kraft of Kraftworks serves as Creative Director for the television campaign

Scarlett's reaction:
Just when I thought things couldn't get better, something like this happens. Being associated with Calvin Klein is a real thrill.

Kim Vernon, Senior Vice President of Global Communications & Advertising for Calvin Klein, Inc.:
Scarlett is a talented young force that exudes a sophistication and confidence that is not readily seen today and, she balances it all with a relaxed attitude and a sense of humor.

Laura Klauberg, senior vice president, marketing of Unilever Cosmetics International:
Calvin Klein has an incredible history of featuring up-and-coming talent in ads. We made the decision to sign Scarlett because she is so of the moment: hip, fresh with an urban sophistication. Scarlett is a rising star, and we are very excited to work with her.

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